When moving I came across a bunch of my old cd's. Whilst rifling through them all and losing myself in deep nostalgia and melancholy I wondered why I never go through my albums and lose myself in the lyrics and images that embodied the cd...

I've been wanting to create something with this saying for a long time. It's a saying that my old man used to say to me and it's something that has really resonated with me, my siblings and all my friends he ever said it to....

We have been experimenting a fair bit with type and often when experimenting, you tend to work with the first thing that comes to mind. We had been listening to Luca Brasi's "If This Is All We're Going To Be" album on repeat for months...