About This Project

Fergal Smith is a humble surfer who resides on the West Coast of Ireland. Having garnered the worlds attention for charging some of the biggest waves in the world and putting Ireland on the map as a big wave destination, Fergal had every opportunity to travel the globe at his sponsors’ expense. Instead he has chosen to stay and create an organic community garden (Moyhill) and even run as the local Greens candidate for County Clare (all between chasing the biggest swells on his doorstep).

Fergal has always been a big inspiration for us here at Pennybridge so when we were given the chance to redesign his website, branding and email marketing we jumped at the chance!

Fergal lives off the land and tries to use authentic methods of farming – the simple life. To watch him surf is much the same, effortless but stylish. Thus, we wanted his new branding and website to embody that – simple and clean yet stylish. We managed to do this by using an abundance of whitespace with black headers/widget areas which lets the photography (whether it be gardens, surf or landscape) really stand off the page.

To follow Fergal and see the our work in it’s entirety, click here.

Branding, Direction, Web