Branding, Direction
About This Project

Wildhearted Art Direction

Wildhearted was a new indie music festival looking to stand out from an already crowded market. They wanted the logo to be all about the music but wanted the branding to be bright and bold so that it wouldn’t be missed amongst the clutter of the city.

We developed the logo to incorporate a guitar jack, guitar pick, music notes and cliffs. The logo was strong on its own but needed to be bolstered with colour. We achieved this by using a geometric pattern with a contrasting colour palette. The result, unmissable!

From here we rolled out the branding across various print and digital platforms, including billboard advertising, website and mobile app.