The anti-thesis to the conventional bottle-shop! Bob's was created by Star Group purely as a stand from a independently owned and operated company to the big corporate conglomerates in the liquor space.
With a focus on the everyday working man and a bit (okay, a lot) of cheeky character, Bob's Bulk Booze was created. Partnering with Phil Ramskill on the character development, we created Bob - a character that was trust-worthy but also a bit tongue-in-cheek. The variations allowed us to use Bob throughout in various places (i.e. in-store, online and in social) to convey the brand's core values and really create customer engagement.
The typeface and colours were chosen to represent the heritage of Star Group as a proudly Queensland owned independant business.
Our ambition is to help build memorable brands that evoke meaning and inspire authentic interactions. We believe in creating opportunities for elite brands, intrepid startups and passionate innovators to change the world.