Bob's Bulk Booze

The anti-thesis to the conventional bottle-shop! Bob's was created by Star Group purely as a stand from a independently owned and operated company to the big corporate conglomerates in the liquor space.

With a focus on the everyday working man and a bit (okay, a lot) of cheeky character, Bob's Bulk Booze was created. Partnering with Phil Ramskill on the character development, we created Bob - a character that was trust-worthy but also a bit tongue-in-cheek. The variations allowed us to use Bob throughout in various places (i.e. in-store, online and in social) to convey the brand's core values and really create customer engagement.

The typeface and colours were chosen to represent the heritage of Star Group as a proudly Queensland owned independant business.

Brand Identity
Creative Direction
Signage
Social Media
Website Design

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