Palm Beach Surf Club wanted to make use of a prime space that was going under-utilised and neglected right near the beach and turn it into a funky cafe space that was right on the beach. As Palm Beach is rising in affluence and it's world-class beaches attracts surfers and tourists alike, they wanted to deveop a brand for Jeffersons, aptly named after the famous street Palm Beach SLSC resides.
They wanted something simple that embodied the area, was on trend but would also be timeless and wouldn't date. We came up with a simple icon logo, which accompanied with the phrase 'Your Day Starts Here' really set the tone for the coffee nook. We worked with local signwriters to ensure the authentic coastal vibe was carried through the signage and interiors so that the customer experience was in line with the branding.
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