MX

MXstore Creative Direction

We're lucky enough to have an amazing working relationship with MXstore where they entrust us to lead their in-house creative team and set the creative direction for the brand, their webstore, annual campaigns, user experience design and an array of other projects.

The staff are passionate about riding so we ensure that we bring the core element of Moto through everything we do. But with their primary purpose being customers we always add a touch of their casual and friendly vibe to all their creative. We were lucky enough to flesh out their brand bible which allowed us to do exactly this. We've also been lucky enough to work on their new flagship UI/UX product My Garage which allows the user to save, personalise, service and filter the site by multiple bikes. A first world-wide. They are pioneers in their space and we're immensly proud to be apart of their journey.

Creative Direction
Art Direction
Campaign/Advertising
UI/UX Design
MX Brand Guidelines
MX Brand Guidelines
MX Brand Guidelines
MX Brand Guidelines
My Garage Logo
MX-iPhone
MX Iphones
MX Iphones
MX-Rider Support 19
MX
MX

Case Studies

Santa CruzBranding, Packaging

BlackMilk CampaignsCampaign/Advertising

Craig LowndesBranding, Web Design

Elope & Co.Branding, Web Design

Bob's Bulk BoozeCoporate Rebrand

Red BullCampaign/Advertising

MinarcoBranding

JeffersonsBranding

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Your brand.
Your product.
Your big idea.
It is worth pursuing!

Our ambition is to help build memorable brands that evoke meaning and inspire authentic interactions. We believe in creating opportunities for elite brands, intrepid startups and passionate innovators to change the world.

Suite 5, 3B/19-21 Park Avenue
Burleigh Heads, QLD 4220
Phone: 0408 079 451
Email: hello@pennybridge.com.au
Social: @pennybridge.studio

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