We have been experimenting a fair bit with type and often when experimenting, you tend to work with the first thing that comes to mind. We had been listening to Luca Brasi’s “If This Is All We’re Going To Be” album on repeat for months on end so it was a no brainer.

Pretty stoked with the concept we created we decided to upload to Instagram and tagged the guys in the post too.

About an hour later I received a text from a good friend of mine… “Dude, that’s so sick that the Luca Brasi boys want to use your design!”


Tyler, the lead singer from the band had reached out and asked if they could purchase the logo I had created as they loved it. Needless to say, I was stoked. My favourite band was admiring my work just as I had admired theirs for years. Sometimes it pays just to put yourself out there, you never know what it will lead to.