ATVstore Branding, Logo, Web Design and Campaign.
ATVstore is a new sister company to MXstore and while it would have been easy to develop something exactly the same, the customer is somewhat different.
As their goal is to have the largest range of ATV and UTV gear in Australia. They needed a brand that was going to appeal to every driver. Whether it's a farmer who uses their vehicle to work around their farm, or a commercial miner who uses it out in the desert to prospect minerals or a surf lifesaver who needs it to patrol the beach, the brand needed to appeal to everyone.
People who use ATV's, UTV's and Side-by-Side's need their equipment to last. It needs to weather the harshest conditions, so the brand needed to be bold and strong to show that it was trustworthy and reliable.
Through a thorough brand strategy, we developed a brand that was more akin to the ATV/UTV user. Leaning into the brand having to be bold and strong, we developed a clean wordmark and acronym logo that showed strength and movement through the use of angles and was also a little futuristic to showcase that they would be pioneers and industry leaders in the industry.
Using colour, we represented the main types of terrain (sand, forest and desert) which instantly gave the brand a more rural outlook.
We also brought in topographic elements to showcase varying terrain as a pattern system to give it more of a tangible look and feel.
The result was a brand that is not only strong and bold, but timeless as well.
End Of Financial Beer 2021/22Self Promotion
Springtime Music Festival BrandingFestival Branding and Spacial
Generate GCBrand Identity Design
Winners LockerBrand Identity Design
VenturecapBrand Identity Design
Little Tommy's PizzaBranding
Social EspressoBranding, Packaging, Merch and Website
Australian OutriggersBrand Identity & Design
Minarco BuildingBranding and Strategy
Fight HQCreative Partnership
Project BlankStrategy, Branding and Campaign Design
Gold Coast Youth Foyer MuralCo-created Legacy Mural
Cooly Rocks OnFestival Rebrand
Hail MaryBrand Identity
Welcome to YourselfPersonal Project
Red BullPrint Design
Porsche MotorsportCampaign Creation
Earth Beer CoPackaging
The Wedding PieceApp Design
Moto OutletCreative Partnership
Craig LowndesBranding and Web Design
End Of Financial Beer 2020/21Branding and Strategy
GatherBranding & Personal Project
East Coast VodkaPackaging
© All right reserved
Pioneers of Brand pennybridge.com.au
© All right reserved
Pioneers of Brand | Pennybridge.com.au