BlackMilk Clothing Creative Partnership

Branding and creating a
Universe.

BlackMilk burst onto the fashion scene back in 2009 through its unique style and an uncompromised approach to creating something different for women everywhere.

Not only are they a body-positive brand, creating outstanding pieces for women of all shapes and sizes, they support ethical manufacturing (with a substantial in-house manufacturing team and a strict ethical manufacturing standard for their global partners) and they also recycle and repurpose their excess cuttings with other local manufacturers.

We've been working with BlackMilk Clothing for the past six years to develop the creative and art direction for their fortnightly collections. They are a uniquely different brand that values creativity to really bring their imagination to life. Having worked with the team for so long, it is a truly collaborative approach, from naming their collections to designing the look and feel of the campaigns, logos, lookbooks, and all the various digital assets.

Warner Bros
Star Wars
Sanrio
Pixar
Riverdale
Marvel
Lora Zombie
DC Comics
Jim Henson
Harry Potter
Disney
Game of Thrones

The
Brief.

Every fortnight, sometimes every week, we'll have an incoming collection campaign to work on with the in-house marketing team. Based on the collection theme, we help develop a design for the campaign and then start developing the campaign rollout. Other times, the in-house team has a solid idea and just briefs us straight in, knowing full well that we can execute whatever their idea.

Armed with great images and a solid brief, we generally start with the logo design and socials as they are the first things that people will see. From there we develop the entire campaign look and feel through designing the heavily themed lookbook. From there we are able to develop all the other assets needed to roll out a successful digital campaign.

The fast-paced nature of an e-commerce business, coupled with a highly creative brand and approach keeps us on our toes and keeps us inspired week after week to create incredible work.

LOGO DESIGN
Avant-Garden-Logo
WEBSITE ASSETS
WEBSITE & SOCIAL ASSETS
BM-Web-Banners
EDM DESIGN
BlackMilk-EDM_3

The
Result.

We've been lucky enough to help the team to unify the BlackMilk brand and what we think are some of the biggest and most recognisable licenses in the world. As you'll see below with the the multitude of work we've created over the years, we've created some really incredible and intriguing campaigns - a creative's dream come true.

Credits:

Creative Direction: James Lillis, Palmina Martin, Paul Balfe
Marketing: Stephanie Lang, Matt Janes, Michelle Levings
Photography & Co-ordination: Phi- Hung -Le-vu, Eden Hollis, Alex Ovett
Copywriting: Talina McKenzie
Socials: Kristy Jaramenko, Kristen Davy, Sam Wilson, Shelby White
eCommerce Management: Matt Spann, Caitlyn Van Cooten
Design: Paul Balfe, Bryn Scott, Jordon Callaghan

2016

Wonderlust
Day-Vs-Night
Fear-and-Clothing
Off-Beat
Worlds-Away
Hot-Little-Goths
Suicide-Squad
Unicronia
Lora-Zombie
Fantasea
Intergalactic
State-of-the-Art
Devil-Wears-Nylon
Hall-of-Hogwarts
Buff-Monster
All-I-want-For-Christmas

2017

Scorched
Luxe
Finders-Keepers
Stargazer
Dream-Weaver
Rhythm
Unplugged
Wild-Things
Avant-Garden
Hyper-Space
Sahpe-Shifter
Hogwarts
pop-Fiction
Altitude
Neon-Abyss
Lost-Goddess
Solar-Flare
Salem
Labyrinth
Tropical-Heat
Spaced-Out
Folklore
Team-Hogwarts
Hall-of-Faves

2018

90s-By-Nature
Centre-Stage
Hotel-Mysteria
Unearthed
BM-Classics1
Let-them-eat-cake
Desert-Queen
OTSS
Unbreakable
Artist-and-the-muse
Labyrinth-1
BM-Classics2
Shadow-of-the-Pines
Journey-to-Atlantis
LZ3
Utopia
Immortal-Beauty
Star-Wars
Game-On
Hogwarts-Life
Sweet-Dreams
BM-Classics3
Once-upon-a-time
Slumer-Stories
Riverdale
Holiday-Hiest

2019

Free-Style
Wild-Hearts
Lost-Puppies
Rick-and-Morty
Adventure-Awaits
Fallen-Prologue
LZ4
Star-Wars-2
Sweet-Life
Wild-Flowers
BM-Essentials
Night-Crawlers
Harry-potter
Power-Clash
Chill-Seeker
Neon-Demons
Grow-On-Me
Hello-Tokyo
BM-Birthday-Bash
The-Naughty-List

2020

Museum1
Wont-Grow-Up
Jomo
My-BF-is-an-Alien
DC
Artpocolypse
Stardust-Saloon
Thirst
Lost-Treasures
Museum3
Pokemon
Missfits
Harvest
Somo-1
Somo
Harry-Potter-1
Plastic-Fantastic
Staycation
Super-Mario
Animal-Crossing
Shake-it-off
Unwrapped
Cyberpunk
Party-Pooper
Museum2
Stefania

2021

Moonchild
Simple-Life
Unicornia-High
Vanity-Flair
Escape-Artist
Long-time-no-sea
13th-Tarot
Charmed-Life
Im-with-the-band
From-Darkest-Depths
Melania-Hava
Blissful-Life
barbie

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HELLO@PENNYBRIDGE.COM.AU

LET'S WORK TOGETHER

Let's WORK TOGETHER

HELLO@PENNYBRIDGE.COM.AU
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Pennybridge Creative
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Pioneers of Brand pennybridge.com.au

Suite 5, 3B/19-21 Park Avenue
Burleigh Heads, QLD 4220

Phone: 0408 079 451

Email: hello@pennybridge.com.au

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Pennybridge Creative
© All right reserved

Pioneers of Brand | Pennybridge.com.au