Springtime Logo ontop of graphical elements for SpringTime Festival Gold Coast 2-4 September 2022

SPRINGTIME IS A GOOD TIME!

FESTIVAL BRAND IDENTITY

SPRINGTIME! Gold Coast's brand new festival bringing live music, art and skate culture to the Surfers Paradise beachfront. Geared towards a youthful market, SPRINGTIME is all about celebrating the return of spring with good times and great entertainment.

We were engaged by event producers to create a brand identity that would set the tone for their long-term vision, and hype up excitement in the lead-up to their very first event. As a brand new festival, SPRINGTIME needed a super memorable look that pulled eyes and turned ears–especially with so many festivals coming back into rotation after the pandemic. We hit the ground running with a brief to dial up the fun, make it loud, and make it proud. Springtime is a Good Time!!

WHAT WE DID
BRAND IDENTITY
LOGO DESIGN
ANIMATION
SIGNAGE & WAYFINDING
SOCIAL MEDIA
MERCH DESIGN
EVENT COLLATERAL
SpringTime Festival word and logo Gold Coast 2-4 September 2022
Springtime stacked logo variations for SpringTime Festival Gold Coast 2-4 September 2022
Springtime is a good time text written and surrounded by Springtime graphical elements Springtime Graphic for Springtime Festival for SpringTime Festival Gold Coast 2-4 September 2022
Image of the Springtime Festival Poster with setlist on it for SpringTime Festival Gold Coast 2-4 September 2022
Springtime set list on mobile screen in hand for SpringTime Festival Gold Coast 2-4 September 2022
4 social media designs showcasing the artists, SKEGS, Teen Jesus & The Jean Teasers, JK-47 and Peach Fur - sitting on top of Springtime Graphical Elements
Image of artist Thelma Plum for SpringTime Festival Gold Coast 2-4 September 2022
Springtime PosteraPoster Design for for SpringTime Festival Gold Coast 2-4 September 2022
Graphcal elements and butterflies for SpringTime Festival Gold Coast 2-4 September 2022
Photo of large scale wall billboard design promoting the festival featuring heavy graphical elements
Tote bag design for SpringTime Festival Gold Coast 2-4 September 2022
White shirt design featuring Springtime Logo and butterfly, on top of Springtime graphics for SpringTime Festival Gold Coast 2-4 September 2022
Poster Design layout for SpringTime Festival Gold Coast 2-4 September 2022
SpringTime Festival Gold Coast 2-4 September 2022 Access Pass Design
Photo of people on bicycles riding in front of Springtime branded jobsite signage

2022 HIGHLIGHTS

Video credit: Song: Haiku Hands 'Shoot the Shot' // PRODUCTION & EDIT: THE EDIT SUITE
Photo of Stage with artist performing live for SpringTime Festival Gold Coast 2-4 September 2022
photo of Lazy eyes for SpringTime Festival Gold Coast 2-4 September 2022
Photo of lead singer from Haiku Hands for SpringTime Festival Gold Coast 2-4 September 2022
photo of jk-47 for SpringTime Festival Gold Coast 2-4 September 2022
Photo of Sneaky Sound System performing live for SpringTime Festival Gold Coast 2-4 September 2022
The Band Beach Fur in the rain on stage at SpringTime Festival Gold Coast 2-4 September 2022
photo of Alex the Astronaut for SpringTime Festival Gold Coast 2-4 September 2022
photo of man on skateboard Photo of Stage with artist performing live for SpringTime Festival Gold Coast 2-4 September 2022
Photo of 3 shipping containers stacked ontop of eachother to create a stage for live performance GIF animation for graphical elements for Springtime Festival for SpringTime Festival Gold Coast 2-4 September 2022
Photo of Stage with artist performing live for SpringTime Festival Gold Coast 2-4 September 2022
"It was really rewarding to see our vision brought to life by the team. The creative process allowed us to uncover a clear long-term vision for the brand, while ensuring the suite of creative elements developed could be refreshed year-on-year to keep our identity fresh and appealing. We're extremely happy with the end result!"

MARK SUTTON  |  BRAND MANAGER
Springtime Logo Flower Animation for SpringTime Festival Gold Coast 2-4 September 2022

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STAY UPDATED

NO SPAM, JUST THE GOOD STUFF!

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Palm Beach, QLD 4221

(07) 5534 7761

hello@pennybridge.com.au

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