Moto Outlet Branding Web Design Strategy
Moto Outlet is an e-commerce business built around sourcing the best deals and discounts in the motorsports industry and getting them into the hands of their customers as fast as possible.
As an existing business that previously had both physical retail and an online ecommerce component, the business was bought and transitioned into a new ecommerce only, discount focused model.
The brief for Moto Outlet was to take the existing business that had market recognition and transition it into a much more discount focused solely ecommerce business. The brief included looking at the overarching brand, the creative strategy as well as the website experience and interface.
We began with an update/rebrand of the existing logos that were due for a solid update to make them more legible and recognizable.
Next we looked at the overall strategy and direction of the brand and paired it with a product focused, humour driven social strategy. Pairing deals with a tongue in cheek, play on words was purposeful to get the attention of new consumers, whilst bringing a spotlight to the deals that simply aren't available from anyone else.
And of the course, the webstore experience got a complete overhaul and update to be more streamlined and simple for users wanting to get those deals.
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Pioneers of Brand | Pennybridge.com.au