Porsche Motorsport Print & Campaign Creation
Porsche Motorsport Australia originally reached out to us to design the assets for their 2020 Carrera Cup and Michelin Sprint Challenge racing series.
We came up with a creative direction that incorporated the competition branding, the global Porsche Motorsport design direction, kept all their sponsors and stakeholders happy, as well as being adaptable across their numerous racing series and championships. From season guides, press release banners, social media content, autograph walls, season calendars and even personalized products for the drivers themselves.
With the 2020 sporting calendar adapting to the challenges of the world in 2020, we were excited to finally see the season get underway for everyone involved. We're always trying to give the organisation and racing series something unique and attractive to entice new drivers, teams, sponsors, and of course, fans.
Like any good organisation, Porsche Motorsport are ever evolving and always improving. With race weekends and seasons constantly changing, we've continued the original Porsche 2020 campaign into a modified 2021 season and currently have the future season styles in the works.
The adaptability, scope, scale and delivery of this design system is something that truly sets this project apart from the normal. We're proud and pretty stoked to continue our creative partnership with Porsche into their future seasons of racing in Australia.
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Pioneers of Brand | Pennybridge.com.au